The task
Launch campaign and ongoing campaign work to create awareness and to attract both consumers and media agencies to a new digital advertising platform, where consumers get paid for watching commercials.
Our approach
Only few consumers would watch commercials just to get paid, but many more would want to get paid for their professional opinion of the commercials they see. We address the consumers by recruiting them as “professional viewers” whose opinion is valued. This justifies the plausibility of joining, heightens the involvement of the viewers but also strengthens the demographic demands required by the media agencies.
The solution
Communication speaks to potential consumers using an insider language that only those who have an opinion about commercials react upon. Hence this will make them feel special and valued. Someone wants their professional opinion. Anew has developed communication strategy and above the line communication, website design, digital media campaign and assisted in co-product development.