COCKS & COWS

Background

Rebranding and new visual identity for Cocks & Cows.

Challenge

Cocks & Cows is perceived as too expensive, since the restaurant is compared to other burger places in Copenhagen. However, most burger places in Copenhagen are mainly providing take away, which is not the case for Cocks & Cows. Cocks & Cows is a restaurant with high quality, organic produce and staff that pays great attention to service, unlike a take away joint.

Insight

Eating out is often more about the social experience than the food itself. Making it clear to the target group that Cocks & Cows is the best burger restaurant for casual social dining, will change the target group’s perception of Cocks & Cows.

Solution

Rebranding Cocks & Cows and creating a new visual identity. Changing the target group’s perception of Cocks & Cows: From normal burger joint to a safe space for social experiences with great service and high-quality food, made from the best, organic produce. Launching the sharing menu ”The Whole Sjabang”, to emphasize the importance of Cocks & Cows as the go-to choice for casual social dining.

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