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De 5 Gaarde

Background

De 5 Gaarde is covering a broad product portfolio, in a highly competitive market.

Challenge

De 5 Gaarde is more concerned about animal welfare than ecology, and is often equated to normal chicken. Moreover, their packaging lacks visibility amongst competing products.

Insight

Even though consumers may know the brand, they don’t relate it to animal welfare, and high quality.

Solution

Creating a strong, visible identity that reflects quality and animal welfare.

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