#OfflineFood

Graasten

Background

Graasten is a traditional topping for the even more traditional Danish smørrebrød. The brand ESP is gathering families and friends around the dinner table.

Challenge

People spend less time together around the dinner table due to the digital age

Insight

Today, people are constantly online and active on social media. While it supposedly is making people more social, people who are caught up in the world of social media seem to be more lonely and disconnected to the people around them. This has been proven to cause anxiety and other mental health issues

Solution

Relaunching the dinner table as the solution to be more connected with your loved ones and actually be social together in real life

The Most Social Social Media in the World

The Dinner Table

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