Lagkagehuset

Background

Since Lagkagehuset’s establishment in 2008, it has grown to become a nation-wide, highly commercialized Bakery chain.

Challenge

A considerable number of new competitors have entered the market using a similar approach to communication as Lagkagehuset.

Insight

When quality is high, consumers are willing to pay extra for pastries, coffee, salads etc. Lagkagehuset’s products are of high quality, and therefore their communication needs to reflect that.

Solution

Creating an exclusive identity for Lagkagehuset that represents it’s quality.

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