Piece of Nature

The Whole Company

Background

Castus owns most of its category on the Danish market, which makes opportunities for national development limited. Therefore they seek international openings for growth

Challenge

Internationally, the Castus brand is not well established, and the product category is smaller and more unconventional

Solution

Creating the mother brand Piece of Nature, that covers three sub brands called Bite & Smile, Supernatural and Tiny Peoples Choice

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