Food for Men

Stryhn’s

Background

Approximately 80% of Danish consumers eat paté. More than 50% of that is Stryhn’s

Challenge

The market is stagnant, and the pressure from private labels and foreign production is increasing

Insight

Stryhn’s is the market leader in a huge product category, and the preferred paté amongst Danes

Solution

Building a brand universe that communicates Stryhn’s as indispensible

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