More and more digital platforms, endless mobile apps, and all new types of connections between us share where and when we do what, and whether we like it or not. We have significantly changed our use of media and social behaviour. So, when every brand in the world wants us to like them, will a like-button on facebook then really make us do so? Most likely it will not. It might be an easy quick-fix, but doesn't change anything.
As with everything else in this world, it is a good idea to start out with a good idea. The success criterion for becoming a great social brand is to have a strong concept and great ideas based on strategic insights that in an intuitive way entertains and involves. In this way, people will not only like your brand, but also become ambassadors of your brands digital social movement.
The recipe is simple. Set strategic goals, gather insights, and based upon these insights, develop a strong concept together with an arsenal of ideas. All strategically rooted but entertaining and relevant. When done right, the digital social network is no longer the land of confusion but the land of opportunity.